Infused beverages are quickly becoming one of the most popular ways to enjoy THC, especially during the warm summer months. This case study explores five real-world examples of how consumers are using THC-infused drinks to stay cool, feel good, and enjoy social moments—with refreshing flavors and creative combinations leading the way.
Case Study 1: Citrus Splash Spritzer
Summary:
A Los Angeles-based wellness brand reported increased engagement after releasing a citrus-forward THC spritzer recipe. Made with lemon juice, sparkling water, orange slices, and a microdose of THC tincture, the drink became a summer favorite among their followers.
Result:
Engagement on their summer campaign post jumped 34%, with users praising the recipe’s “light, uplifting feel.”
Case Study 2: Pineapple Mint Cooler
Summary:
A health-conscious influencer created her own version of a Pineapple Mint THC Cooler using fresh pineapple juice, muddled mint, crushed ice, and a THC shot. She shared it on social media as a non-alcoholic happy hour alternative.
Result:
Over 100K views and shares across Instagram and TikTok. Viewers commented on how refreshing it looked, especially as a post-beach treat.
Case Study 3: Watermelon Lime Chiller
Summary:
A THC beverage startup in Arizona promoted a summer recipe that blended fresh watermelon chunks, lime juice, and their nano-emulsified THC mixer. Served over ice, the drink became a hit at summer events.
Result:
They saw a 25% increase in trial purchases during the campaign. Customers mentioned the drink was perfect for relaxing under the sun without feeling overwhelmed.
Case Study 4: Berry Hibiscus Sparkler
Summary:
A wellness blogger collaborated with a seltzer company to make a THC hibiscus sparkler, combining hibiscus tea, mixed berries, and a low-dose THC seltzer.
Result:
Her “Chill Berry” campaign post got featured in a local online magazine and led to a sponsored partnership with a beverage brand.
Case Study 5: Coconut Cucumber Refresher
Summary:
In Miami, a group of wellness advocates hosted a summer brunch featuring their signature drink: coconut water, cucumber slices, and a mild THC syrup. The drink was praised for its cooling and hydrating properties.
Result:
Participants described it as “the perfect post-yoga recovery drink.” Social media impressions from the event more than doubled from the previous month.
Final Takeaway
These recipes aren’t just tasty—they’re setting trends. With more people looking for low-key, enjoyable ways to include THC in their wellness routines, infused drinks are becoming a summer staple. Whether shared at events, on social media, or during solo wind-down rituals, these beverages are proof that chill can be both refreshing and intentional.